How Do Mattress Stores Stay Open

The Recession Created Demand

Mattresses are expensive. During a recession, people put off buying new mattresses, creating a sort of mattress store boom once the economy started to turn around. This happened between 2008 and 2012, and the bubble resulted in supply meeting demand in the form of more and more mattress stores.

People typically purchase new mattresses when they move or get married, or every eight years on average.

Next: Buying a mattress is special for this reason.

Protect Your Intellectual Property With Trademark Copyrights Patents

If you are considering starting your own mattress wholesale and Retail Company, usually you may not have any need to file for intellectual property protection/trademark. This is because the nature of the business makes it possible for you to successfully run it without having any cause to challenge anybody in court for illegally making use of your companys intellectual properties.

But if you just want to protect your companys logo and other documents or software that are unique to you or even jingles and media production concepts, then you can go ahead to file for intellectual property protection. If you want to register your trademark, you are expected to begin the process by filing an application with the USPTO. The final approval of your trademark is subjected to the review of attorneys as required by USPTO.

Decide Which Niche To Concentrate On

It is important to state that there is no known niche area when it comes to the mattress wholesale and retail business. Every player in this line of business usually sells mattresses in different sizes, for different purposes and from different brands to meet the trend in the industry.

On the other hand, it is important to state that some mattress wholesale and retail companies may decide to major on all or some of the following

• Queen-sized mattresses
• Other mattresses, foundations and bedding

The Level of Competition in the Industry

The competition that exists in the bed and mattress industry goes beyond competition amongst mattress and bed wholesale and retail stores in your location you will be expected to compete with bed and mattress manufacturers that have showrooms.

The truth is that no matter the level of competition in an industry, if you have done your due diligence and you brand and promote your products or business properly, you will always make headway in the industry. Just ensure you stock your store with different sizes of mattresses from different manufacturing brands that are in demand in your business location and you know how to attract and reach out to your target market.

But over and above, there are several mattress wholesale and retail stores scattered all around the United States. So, if you choose to start your own mattress wholesale and retail business in the United States, you will definitely meet stiffer competitions.

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How To Store A Mattress In A Garage

If you prefer to keep the mattress at home, you need to consider the humidity levels, temperatures, and amount of space available in potential storage places. Its best to store the mattress in a room with air conditioning where there is enough space for the bedding to lie flat. If thats not possible in your case, choose a place where to store your mattress that is not damp, doesnt get direct sunlight, and is well-ventilated. Make sure there are no sharp objects or sources of heat near the stored mattress and dont put anything on top of it.

While it is highly recommendable to store your mattress within the house, you may only have enough space for the large piece in the garage, basement, or attic.

It is not a good idea to store a mattress in such spaces as they usually have high humidity, no temperature insulation, and pests, but you may not really have a choice.

If youll be storing your mattress in the garage , be sure to pack the bedding in the safest way possible and use a dehumidifier .

Make sure the surface where you put the mattress is clean and dry and move sharp objects away.

Mattress Firm Probably Wasnt Laundering Money But They Werent Making Great Business Decisions

We know that because Mattress Firm filed for Chapter 11 bankruptcy, which it emerged from quickly in Nov., 2018. The company had poured money into branding over the previous decades, taking over many of its competitors and opening new locations nationwide.

In 2014, online mattress retailers emerged, taking a huge bite out of Mattress Firms market share. The company couldnt adapt quickly, as it relied on brick-and-mortar locations to shore up its bottom line, and many of those locations had costly leases. Mattress Firm also alleged that two former employees were getting kickbacks for signing those leases, which were much more expensive than necessary . That might help to explain why some Mattress Firms were located within miles of one another. The company simply made bad calls and encountered some alleged corporate fraud along the way.

But in 2016, a South African retail company called Steinhoff purchased Mattress Firm for $3.8 billion, more than twice the latter companys market price. Was this evidence of money laundering?

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The Hospitality Industry Is A Consistent Customer

Another factor that has caused a high demand for these mattresses is that various types are needed for the hospitality industry.

Many international hotel chains emphasize providing their clients with an excellent and comfortable sleep environment. This way, they attract even more customers.

They will always need high-quality beds from these mattress stores or manufacturers . This is one of the reasons why mattresses dont go to waste.

Mattress Stores Are Fairly Common Because Mattresses Are Big Purchases

The conspiracy theorists are partially right there shouldnt have been so many brick-and-mortar mattress stores, and thats what got Mattress Firm into trouble .

But mattresses are expensive, and while theyre not a common purchase, a single sale can easily make up for the high operating costs of a brick-and-mortar store. New mattresses can cost upwards of $5,000, though most cost between $200 and $1,500. Thats a high price to pay for a good nights sleep but as the old adage goes, its smart to spend money on things that separate you from the ground.

And while many consumers dont mind buying mattresses online, others prefer to visit a real shop where they can try out a few options. Mattresses are grudge purchases theyre important, we need them, and we want the best option possible, but we hate spending the money. Brick-and-mortar stores address a real need, and branding is particularly important for them. When their customers finally decide to buy a mattress, theyre likely to head into the first store they see, and if there are two Mattress Firms on one corner, thats probably where the prospective customer is headed.

So, no, mattress stores arent a front for some shady money-laundering organization, though the economics of mattress sales are fairly complicated. Hopefully, that news will help the internet sleep a little easier.

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Consumers Like To Try Out A Mattress

Online mattress companies like Saatva and Nectar don’t pose a huge threat to the mattress industryfor now.

According to researchers at Second Measure, the combined first-quarter sales from the top six online sellers only equaled 62% of Mattress Firm’s sales.

Many people just aren’t comfortable buying mattresses completely online yet. Although a bed in a box can be convenient, many buyers want to test their options in person.

Buying a new mattress is a big deal. You’ll likely use it for at least 8 to 10 years before getting another. Plus, you spend about 33% of your life sleeping. Because of this, many people don’t want to buy a mattress blind.

Even with generous trial periods, it can be hard to know exactly what you’ll get when shopping online. Most models are exclusive to each brand, too, so it’s tough to compare across stores. That’s why some online retailers have even opened up brick-and-mortar stores.

Why are there multiple mattress stores close to each other?

The practice of opening similar retailers in close proximity is called “agglomeration,” and it’s not unique to mattress stores. It’s why you often see fast food restaurants clustered together or right across the street.

People Care About Mattresses

At the end of the day, most people put a lot of thought into purchasing a new mattress. They ask their friends where they bought theirs, they solicit Facebook opinions, they read reviews, they shop around. For such a large, expensive item that youll use almost every day, that kind of meticulous planning makes sense.

The reason mattress stores may survive the retail apocalypse is that people care about the product. After all, a good nights sleep is worth the cost.

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Too Many Mattress Stores

Around the time that the money-laundering conspiracy theory took off, there were 3,500 Mattress Firm stores in the U.S.

If it seemed like there were a ridiculous number of stores open, that’s because there were. Mattress Firm filed for bankruptcy in 2018 and closed more than 700 stores as a result.

So, there’s no conspiracy theory after all. The truth is a bit more boring. The mattress industry makes it easy to keep stores open. Pair this with a company that expands too quickly and you get a mattress store on every corner.

How often do people buy a new mattress?

Develop Strategies To Boost Brand Awareness And Create A Corporate Identity

If you are in business and you are not deliberate about boosting you brand awareness and communicating your corporate identity, then you should be ready to take on whatever the society portray your business to be. One of the secret of larger corporations is that they are willing to spend fortunes to boost their brand awareness and to continue to communicate their corporate identity the way they want people to perceive them.

No matter the industry you belong to, the truth is that the market is a dynamic and it requires consistent brand awareness and brand boosting to continue to appeal to your target market. Here are the platforms you can leverage on to boost your brand awareness and create corporate identity for your mattress wholesale and retail company

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Reasons How Mattress Stores Stay In Business

Some people even speculate that this is a massive money laundering conspiracy. But that is not the case because mattresses are in demand, and who doesnt want to enjoy a good nights sleep, especially after a hectic day?

We are listing down a few reasons why you see so many mattress stores across the US.

Why Are There So Many Stores For Mattresses

Stores tend to shut down every day, but not the mattress stores. They continue to open in every town and city. These mattress stores seem to be more in number than Starbucks. Why is that?

It does come to mind if Americans love to sleep. Many Mattress Firm, Sleepy, and other stores are in various states and cities. Then you see that every mattress company is available on the internet.

So, they are not only selling in-house but online too. Now, the question is, how can there be so much demandfor mattresses? We are listing down a few reasons to consider here.

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All Mattress Stores Results In San Diego Ca

Discuss With An Agent To Know The Best Insurance Policies For You

In the United States and in most countries of the world, you cant operate a business without having some of the basic insurance policy covers that are required by the industry you want to operate from. So, it is important to create a budget for insurance and perhaps consult an insurance broker to guide you in choosing the best and most appropriate insurance policies for your mattress Company.

Here are some of the basic insurance covers that you should consider purchasing if you want to start your own mattress wholesale and retail company in the United States of America

• General insurance
• Business owners policy group insurance
• Payment protection insurance

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Consumers Are More Likely To Try Out A New Mattress

Many mattress stores have an online presence. Online selling brands like Mattress Firms, Saatva, Nectar, and so many others dont have a massive threat to pose to the industry.

Most people prefer to buy in stores where they can try out the mattress in person. They are not just as comfortable when buying online. Buying bed-in-a-box mattresses can be much more convenient. Still, buyers prefer to try them before they buy a mattress.

And why not? These mattresses dont come cheap by any stretch of the imagination. It will stay in your bedroom for almost a decade. People spend 33 percent of their life sleeping. These are the reasons why people dont want to buy a mattress blindly.

Even with those generous night-trial periods, you dont know what a mattress will end up and feel like. Many models are exclusively available from different brands.

So, it gets tough to compare these mattresses across different stores. But this is the reason why many brands have opened brick-and-mortar stores.

Why There Are So Many Online Mattress Brands

There are about 175 online bed-in-a-box companies in business. Why so many?

The reasons are similar to why there are so many physical stores. Online companies have little overhead costs and high profit margins. The technology that rolls the mattresses up into smaller boxes also makes them cheaper to ship.

Many mattress companies don’t manufacture their beds themselves. The process is outsourced, which brings costs down. So, it doesn’t take too much to start an online mattress company.

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Theres Something Goin On At Mattress Firm

On Tuesday, a comment on Reddit claiming that Mattress Firm, the largest specialty mattress retailer in the US, is a money-laundering operation went viral but it has since been deleted, The Next Web reported.”Mattress Firm is some sort of giant money laundering scheme,” a Reddit user wrote, adding: “I remember seeing 4 mattress firms all on each corner of an intersection once, and there is no way there is such a demand for mattresses.”This caused an outcry on the Reddit thread.Mattress Firm, which acquired Sleepy’s in 2015, now has over 3,500 stores, sometimes in high concentrations. But Reddit users argue that there are too many, especially given that it stocks a product that people typically buy every seven to 10 years.

Imagine This: You Won $300000 On A Scratch

Thinking of all of the things you could do with the money, you remember that its always been your dream to open a mattress store.

So, how do you do it? What do you need to consider? Is location, location, location! the only thing you need to think about?

This exact hypothetical question was posed to several mattress industry experts, and they each weighed in on what is most important to focus on.

First off, you have to understand how much $150,000 really is in the grand scheme of things. Stew Segura, co-owner of Mattress Doctor Lafayette, says 150K is way more than most people will need to start a mattress store. He puts the number at about 40-50K, accounting for rent, displays, inventory, and signage.

Id hold the rest, he says. Youre probably not going to ball out in the first year as hard as you think unless youve done this before and have a good mentor.

To that point, several experts, including Gerry Wong, previously the sleep experience and bedding director at BrandSource/Mega Group Canada, added that anyone thinking about starting a mattress store should invest in a business coach. Many independent retailers overlook the value of a business coach, or of being part of a buying group, i.e. Nationwide, BrandSource, etc., Wong says.

He also adds that you need to stay as close as you can to the top online advertisers like Mattress Firm, Sleep Number, and Ashley, and encourages retailers to focus on digital advertising.

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How To Store A Mattress: Ensure Sweet Dreams Ever After

You may be renovating your home or moving to temporary housing and may need to put your furniture and your mattresses in storage for a while. Or you may be downsizing to a smaller place and may not have room for a currently not-in-use mattress in your new home. Or you may be repurposing an unused bedroom and may be wondering what to do with the mattress. Whatever the reason, at some point, you may need to store away a mattress.

Mattresses are a big investment , so if you have a quality mattress in good condition that you like, it makes sense that you will want to keep it and you will want it to stay in excellent condition while it is not being used. To achieve this, you will need to store your mattress correctly.

When stored improperly, mattresses can become dirty, lumpy, and uncomfortable in only a short period of time and after a few months or years in storage, a mattress can get damaged beyond repair if it isnt stored the right way.

So, how to store a mattress properly? Follow the expert tips below to ensure your stored mattress stays safe and sound until you need it again: