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Theres nothing wrong with Craig Conovers sewing.
The Southern Charm star has built himself a bit of a pillow empire with his company, Sewing Down South. The 30-year-old has spent the last few months traveling up and down the East Coast throwing “Pillow Parties” for his followers and fans, where he sells and signs products from his line of home goods. Craig, who studied to be a lawyer and has passed the South Carolina bar exam but never practiced, says he finally feels like hes found his calling.
“I did an event the other day and it said, ‘Craig From Sewing Down South’ instead of ‘Craig From Southern Charm,’ and I was, like, really proud!” he admits to ET at BravoCon, Bravos first-ever fan convention. “I was like, I think Ive really made something. Everyone has been super supportive.”
“I asked Craig yesterday, I said, ‘How many pillows have you sold?’ He told me the number, I got out my calculator, I started doing some math, and I found out how much money he’s actually made and I wanted to vomit,” his co-star, Cameran Eubanks, admits. “And I take back everything I said — he’s making way more money than an attorney. Way more!”
“Yeah, weirdly, I think I’m happy and I found my kind of happy place, I guess,” Craig says.
Craig admits he’s yet to find someone to share that “happy place” with, though he is dating. The reality star has been single since his split from longtime girlfriend Naomie Olindo more than two years ago.
Craig Conover Launched A Deal With Hsn
A post shared by Craig Conover on Jan 13, 2020 at 2:14pm PST
Craig Conovers brand Sewing Down South reached a major milestone when he announced the online launch of an exclusive pillow collection with HSN in July. Its definitely the most excited Ive been since launching the company, Conover told the Daily Dish. It always seemed like such a huge goal, but I definitely thought we were a couple of years away from reaching it.
The collection featured 23 pillows divided into three different lines: Animal, Waterlife, and Americana. I think a lot of my personality comes out in them, Conover told the Daily Dish.They are designed to start a conversation. Since the launch, pillow connoisseurs can still find seven of the pillows on the HSN website.
In addition to finding his pillows on HSN, Southern Charmfans can find Conovers pillows on his Sewing Down South website. Conover began promoting his pillows in the summer of 2019 when he traveled up and down the East Coast throwing Pillow Parties. He sold and signed his products to fans during the parties, and his brand immediately began to grow.
Southern Charm: How Much Does Craig Conover Earn From Sewing Down South Pillows
Southern Charm star, Craig Conover, once had a rising legal career, but now hes rolling in dough from his pillow company, Sewing Down South PIllows.
Many think Bravos Southern Charm star, Craig Conover, gave up his lucrative career on the way to becoming a lawyer for the simple life, but this isnt necessarily the case. Conovers company, Sewing Down South, has turned him into a pillow-making magnate. He may not have the old money of his influential friends, but he has done quite well on his own.
The 31-year-old is originally from Delaware and comes from a family of athletes. Initially, Craig had aspirations to play major league baseball, but an elbow injury shattered that dream and sent him in an entirely different direction. He studied law at Charleston Law School, and eventually landed a job as a law clerk at Akim Anastopoulo Law Firm. He was just at the beginning of his legal career when he landed a role on the docuseries, Southern Charm, back in 2014.
At the time, according to the Cinemaholic, season one earned him about $25,000 per episode. As of season seven of 2020, Conover is raking in about $30,000 per episode from the show, which would mean $480,000 for the entire season. Of course, reality TV money is nice, but thats really just the tip of the iceberg for Conover.
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‘southern Charm’: Did Shep And Taylor Break Up
Youre not dreaming: a pillow party is in your very near future. On Sewing Down Souths second anniversary, Southern Charm star Craig Conover announced his business will officially be opening a flagship store on King Street in Charleston, SC. So if youve ever wanted to pick up a pretty pillow in person, your chance is coming.
And thats not all the Sewing Down South store will have. The shop will feature not only popular items currently available on the website, but also brand new collections on the way, including SDSs collaboration with Thomasville, and even a new candle collection. Plus, there will also be an embroidery station in the store, sponsored by Bernina, as well as new items for the home, as Craig recently teased during the Bravo shows reunion that he was planning to sell kitchenware.
The press release also states that, The launch of the new Sewing Down South by Craig Conover Candle Collection will also be carried first in the store and feature scents crafted by Craig that include: Southern Summer, Cobblestone Romance, A Walk on the Battery. So you can visit the store in Charleston, and then when you go back home, light a scent that reminds you of your time in Charleston: brilliant!
Some of the new items available in the store are said to be a curated experience of patterns and colors pulled from the inspiration of living in Charleston, and frequenting the Bahamas.
About Sewing Down South
Tell us more about your new store!This is the next step in our journey that Ive always dreamt about. It feels like another way to share Sewing Down South with everyone that has supported us from the start. Pillow parties were a fun and new way to connect with our supporters, and this creates that everyday here in Charleston. Were excited to be an official retailer and part of historic King Street.
We plan to be an example of a new-age interactive retail experience and have lots of interesting activations planned for the store with some of our tech partners. Im looking forward to helping shoppers find the perfect pillow and help them customize their selections in the store. I plan on providing live demonstrations and personally help shoppers embroider their Sewing Down South items. I cant wait to see yall in OUR STORE!
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Craig Conover Launches Exclusive Pillow Collection With Hsn
July 1, 2020: Craig Conover of the Bravo TV series Southern Charm is notoriously teased by his friends for his love of sewing. However, that doesnt stop him from doing what he loves designing and creating pillows for his pillow brand Sewing Down South. Now, hes launching a new collection of fun, whimsical throw pillows and its only available at HSN.
The collection includes over 20 pillows in three different lines: Americana, Animal, and Waterlife. We sat down with Craig to learn more about his inspiration for this collection and why hes excited to bring it to HSN.
Where did you get your love of sewing?
My love of sewing really started early on in about the eighth grade it was a sewing project. Then, when I was looking for a creative outlet for stress I really reconnected with sewing. I think everyone should have some type of creative outlet or expression, something you can just kind of lose your thoughts in.
What was your inspiration for this collection?
The inspiration for this collection with HSN came from wanting to create even more interesting patterns and using unexpected colors. I pull a lot from where I live and where Ive traveled, like bright, fun colors. There are also some true red, white, and blue colors and designs that just feel like summer.
Why are you excited about launching this collection with HSN?
What are some of your favorite patterns in this collection?
What are some of your go-to styling tips for pillows in the home?
Craig Conover Shares A Peek Inside His Brand
The Southern Charm cast member is expanding his business into a gorgeous new space.
Craig Conovers company, Sewing Down South, is expanding in a major way. The Southern Charm cast member recently celebrated the grand opening of his first brick-and-mortar store in downtown Charleston, taking to Instagram to share a peek inside the gorgeous new space.
On May 14, Craig commemorated the launch of his beautiful new store with a series of videos and photos on Instagram. As captured in the snapshot below, the sprawling location features Sewing Down Souths classic collection of pillows along with plenty of other merchandise, from apparel and hats to tumblers and coolers. The store also boasts an exclusive new line of candles, which Craig showcased on Instagram.
But perhaps our favorite part of the store is the mural-style Sew What? wall covered entirely in yarn balls. As highlighted in the snapshots below, the wall made the perfect Insta-worthy backdrop for Craig and the other Southern Charm-ers who came out to show their support, including Austen Kroll, Leva Bonaparte, John Pringle, Danni Baird, and Southern Charm alum Eliza Limehouse, who brought along her baby boy. Patricia Altschul was also on hand, later taking to her own Instagram to give her stamp of approval. “Congratulations to on the opening of his lovely new store #sewingdownsouth on King Street,” she captioned the photo.
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Southern Charm Star Collaborates With Local Shop To Design Exclusive Lewes Pillows
What do Charleston, S.C. and Lewes have in common? Delaware native Craig Conover!
Conover is a Fenwick Island native and star of the Bravo reality TV show Southern Charm. A graduate of Indian River High School, the College of Charleston and the Charleston School of Law, he is a man of many talents.
TV star, lawyer and owner of Sewing Down South, Craigs passion for sewing, particularly pillow design, is connecting him back to his roots in Delaware.
Amy Dolan, owner of Beached & Rescued Décor located at The Brush Factory on Kings, has enjoyed watching Conovers journey on Southern Charm, and his local connection gave her an exciting idea!
What could be better than having a Delaware local use his talents to create a pillow unique to Lewes? It seemed like a great opportunity to collaborate, so I reached out to Craig and weve been working together on this exciting project,” said Dolan.
Dolan worked directly with Sewing Down South and Conover to create and design these one-of-a-kind pillows, inspired by the beauty and history of Lewes. This exclusive design is only available through Beached & Rescued Décor launching this Saturday, June 19 doors open at 10 a.m. This is the only exclusive print SDS has created for a boutique retailer.
Supply will be limited for right now, but Im hopeful that this is just the beginning for us,” said Dolan.
Beached & Rescued Décor can be found on Instagram or Facebook at and .
Craig Conover Celebrates Opening Of Pillow Store With Southern Charm Castmates
Southern Charm OG Craig Conover has really been on the up and up throughout the past year or so. He and Naomie Olindo broke up and while he was heartbroken, it was time for the toxicity between them to stop. He FINALLY passed the bar exam and opened his own law firm. And his pillow business, which started as a sewing hobby, blew up with online sales, tours and more.
Craigy finally seems to be getting his act together. And while it took him a while, its nice to see him turn his passion for sewing into a career. Hes come a long way from sewing homemade gifts for Cameran Eubanks baby to appearing on HSN and selling out his pillows online. He even has a podcast with Austen Kroll called Pillows And Beer based on their businesses.
Craig passed a major milestone last weekend by opening his first brick-and-mortar store for Sewing Down South in Charleston. He posted on to hype up the opening and give a glimpse at his store. And his Southern Charm castmates were there for support. Kathryn Dennis, her boo Chleb Ravenelland her two kids stopped by to show their support. Leva Bonaparte also posted a photo at the opening to congratulate Craig.
And Instagram user from the event, posting with Austen, Danni Baird, Shep Rose, John Pringle and even Patricia Altschul. It looks like she and Craig got over their little pillow fight, no pun intended, and can celebrate each others successes. Love that.
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Pillow Talk With Southern Charms Craig Conover
Plus, a King Street baby boutique is on the move and growing
All Sewed UpWhen Craig Conover isnt filming the reality show Southern Charm, he spends his spare time sewing bold, coastal-inspired pillows, featuring blue crabs, lobsters, and beach umbrellas. The entrepreneur introduced his online shop Sewing Down South in 2019, and this month is expected to open his first brick-and-mortar location on King Street. The store will feature Conovers line of pillows, aprons, and apparel, as well as an embroidery station sponsored by sewing machine manufacturer BERNINA. With the opening, Conover also is launching a candle collection, including scents such as Southern Summer and A Walk on the Battery.
Growth SpurtBaby gear and toddler boutique Under the Almond Trees is on the move and getting bigger. After spending two years renovating and restoring two buildings, owner Hillary Lamendola is opening the doors this month to a new 7,000-square-foot space a short walk up King Street from her previous location. With the expansion, the store will add maternity clothing from brands including Seraphine, Ingrid and Isabel, and Belly Bandit. She also plans to offer workshops and an event space where friends and family can host baby showers for expecting mothers on the new outdoor deck.
Craig Conover Doesnt Regret Giving Up His Law Career
A post shared by SewingDownSouth on Nov 8, 2019 at 3:40pm PST
Southern Charm fans saw Conovers passion for sewing take over his passion for law play out onscreen, and many of his cast members werent too thrilled about the switch. Conovers girlfriend at the time Naomie Olindo often voiced her opinion that practicing law was more stable than starting a new sewing company. Conover took many of his friends advice personally, but he carried on anyway.
I feel like it has a healthy message: Dont let anyone ever tell you what your passion is and dont be scared to chase it just because its not a societal norm, he told the Daily Dish. It took me until I was 30 years old to start this. Its never too late to go out and do what you want.
After all is said and done, Conover might even be better off with his sewing company than practicing law. Conovers friend and former Southern Charm cast member Cameran Eubanks told ET that she thinks he made the right decision. I asked Craig yesterday, I said, How many pillows have you sold?’ Eubanks told ET during a BravoCon Pillow Party in November 2019. He told me the number, I got out my calculator, I started doing some math, and I found out how much money hes actually made and I wanted to vomit. And I take back everything I said hes making way more money than an attorney. Way more!
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What Is Craig’s Net Worth
The lawyer and television reality star’s net worth is at $400,000, reported Celebrity Net Worth. Apparently, he makes $25,000 per episode of ‘Southern Charm’. He worked as a law clerk at a firm in Charleston, from where he was reportedly fired. He played some baseball while in college but had to give up the sport following an injury.
Catch ‘Southern Charm’ reunion part II on February 4, Thursday, at 9/8c on Bravo. For more information, check your local listings.
Craig Conover Says Home Goods Pillows Are The Same Sewing Down South Signature Quality
Beyond the Southern Charm fandom, Sewing Down South customers have consistently expressed enthusiasm for the companys quality and designs. Conover said the pillows sold at Home Goods are the exact same quality, just designs that are unique to Home Goods.
This is an original line to Home Goods, he explained, emphasizing that the pillow quality is the same as what is online and in the store. So the pillows are being designed and made just for Home Goods. Youre not going to find these pillows anywhere else.
Fans have shared photos of their Sewing Down South finds on social media. The adorable bumble bee pattern seems to be a favorite for many customers. Plus, customers can find other Sewing Down South designs like a sea turtle and coral pattern at Home Goods.
Sewing Down South merchandise will also be available nationwide. So fans in just about every state could possibly find Conovers pillows at Home Goods.
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